Making the Metaverse Home with Property’s – an Interview with CEO Konrad Probst and CMO Daniel Datsenko

Property’s is an NFT project of the future, built on the idea of homeownership in the metaverse and partnerships that span across platforms such as the Sandbox. Currently, the NFT market is moving towards interoperability and convergence of digital assets. Property’s is leading the way in this regard.

The project is based on two gamified concepts. That being a collecting game that rewards players for collecting fictional areas and a multi metaverse experience of developing worlds that can host communities, content creators, and of course, brands, such as those on The Sandbox.

At the Non-Fungible Conference, I interviewed Property’s CEO, Konrad Probst, and their CMO, Daniel Datsenko, about the project.

We started by diving into the core fundamentals of the project. Konrad began the conversation, explaining the original concept behind Property’s and its explosive growth:

“Well, Property’s started from the very foolish idea of providing houses to the abundance of avatars out there. And as the team grew and our project gained traction, we started to explore more metaverses and ways to provide value; the whole vision just got a lot bigger.”

Property’s list of partners

Continuing, Konrad explained how the Property’s vision shifted to being a metaverse facilitator for consumers and brands:

“Property’s mission is to be a Metaverse facilitator on the consumer side, which means we enable them to get the best assets, for example, on The Sandbox. Likewise, they can also apply to be a content creator and create their own assets.”

“We are also trying to get brands into our own metaverse. We are ideating with many product brands in industry verticals such as automotive and premium consumer goods. We are also looking at the way personal brands can be integrated to tell their story in a contextually right setting.” Property’s CEO Konrad Probst and CMO Daniel Datsenko

Expressing his team’s love and interest for all things football and cars, Konrad gave more information about why in particular, they are focusing on football and car collaborations:

“On the football side, and also on the car side. That’s where all of our guy’s interests are. We love both of those. And it’s definitely something we’re doing right now. So on the metaverse, that would mean finding a strategy integrating NFTs to create their revenue interests, finding a strategy that represents the brand most authentically.”

As evident from the conversation, authenticity goes hand in hand with quality products. The team over at Property’s possesses all of this verisimilitude, which has resulted in a quality NFT product in the form of Property’s.

 But the same cannot be said for other NFT projects currently making the rounds that inflate prices. On the other hand, Property is a unique and authentic project that follows a similar structure to Monopoly:

“Our world doesn’t have a big population of cities but rather follows the monopoly route to create different colored districts. You’d collect them and get rewarded based on how many you own, like monopoly.”

Of course, collaboration is key for early success in the NFT industry. Even large IPs like The Sandbox rely on partnerships that facilitate cooperation and interoperability, something both Konrad and Daniel value to a high degree, which they believe will help them grow their platform, especially on platforms like The Sandbox:

“Our project did well because of our partnerships with all these NFT communities and the PFP people. And that’s what we are building on the sandbox. We are excited about this social gaming hub.”

“Our main goal is to build this out, to onboard all our partnerships and their communities and clubhouses, and build the gaming experience around it.” Said Daniel.

Property’s list of partners

Konrad reiterated further:

“Personally, Daniel, I would agree. We want to be remembered for positively impacting those early years. It’s about creating value, whether that’s creating entertainment value or nonmonetary value, or monetary value. That’s something we want to do.”

Property’s CEO Konrad Probst and CMO Daniel Datsenko

After finishing the interview, I could tell how humble both Konrad and Daniel were to share the NFC conference with such brilliant minds in the web3 space. As Konrad stated:

“I have a lot of respect for these projects because this takes a high level of risk, and they’re not just doing that; they’re focusing on one specific market.”

And we couldn’t agree more. Make sure to check out the brilliant project here.

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