Samsara Luggage’s first NFT collaboration with Desperate ApeWives marks the travel and lifestyle company’s first brand ambassadorship in the metaverse space.
PRESS RELEASE — NEW YORK, Feb. 14, 2022 /PRNewswire/ — Samsara Luggage (OTCQB: SAML), maker of innovative travel products, debuts its first NFT (non-fungible token) on Desperate ApeWives, a leading NFT community. The new NFT named “Sam” is inspired by the sleek, modern style and passion for adventure that the brand embodies. Sam is the company’s first NFT Brand Ambassador and will be included in the upcoming marketing campaign for Samsara’s newest collection anticipated to launch in the second quarter of 2022. This is the first of many NFTs that will be designed for the metaverse digital ecosystem.
“Samsara continues to adapt and innovate in a time where technology is rapidly evolving at a faster pace than ever,” says Atara Dzikowski, Co-founder & CEO, Samsara Luggage. “The new metaverse digital ecosystem represents the next intersection between technology and retail. We are thrilled to be able to work with Desperate ApeWives to create an NFT collection that will allow us to meet our customers in this new digital space.”
Desperate ApeWives (DAW) is an innovative lifestyle brand that bridges the digital and physical world. DAW is an inclusive and engaged community united by a collection of 10,000 NFTs of unique female apes inspired by influential trends. NFTs have been trending across all industries as businesses prepare their entry into the virtual world. The metaverse market is projected to reach nearly $42 billion globally by 2026 according to research firm Strategy Analytics. The global NFT market garnered almost $41 billion in transaction volume in 2021.
“The metaverse is a blank canvas that allows us to bring original creativity to this new virtual space,” says The Gardener, Co-founder, Desperate ApeWives. “We were thrilled to collaborate with Samsara and create an NFT that represents their brand and extend the travel experience to the metaverse. It’s an exciting time for companies and artists as they become the creators of the new metaverse world.”
Samsara Luggage continues to develop new digital marketing assets for the upcoming launch of its next collection of smart luggage. The company’s newest collection — scheduled to launch in the second quarter of 2022 — has evolved to adapt to the changing travel landscape despite the interruptions to the global supply chain. Samsara’s Next Gen smart carry-on was initially received with enthusiasm and anticipation by the press after its unveiling at the 2020 Consumer Electronics Show (CES).
About Samsara Luggage:
Samsara Luggage, Inc. (“Samsara,” “Samsara Luggage” or the “Company”) (OTCQB: SAML) is a global smart luggage and smart travel brand with a deep belief in creating a world where travel isn’t a hassle, but rather an effortless experience. By combining smart features, including Internet of Things (IoT) technology, innovative design and quality materials, Samsara is dedicated to transforming the travel industry with its products.
Samsara launched Sarah & Sam, a fashion and lifestyle collection in the fourth quarter of the 2020 fiscal year. Sarah & Sam is a part of Samsara Direct, a new business model initiated in response to the travel restrictions enforced due to the coronavirus pandemic. Samsara Direct leverages the company’s established digital assets and manufacturing and fulfillment supply chain capabilities to offer additional consumer products that respond to the changing needs of the market.
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “expects,” “anticipates,” “intends,” “estimates,” “plans,” “potential,” “possible,” “probable,” “believes,” “seeks,” “may,” “will,” “should,” “could” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance, or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to the Company’s international manufacturing and supply chain, market acceptance of the Company’s smart luggage, successfully implementing the Company’s growth strategy, dependence on key Company personnel, changes in economic conditions, competition and other risks including, but not limited to, those described from in the Company’s Annual Report on Form 10-K, filed with the Securities and Exchange Commission on March 30, 2021 (the “SEC”), and other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbour provisions of the Private Securities Litigation Reform Act of 1995.
SOURCE Samsara Luggage Inc