Samsung Electronics America announced its Metaverse store — Samsung 837X — debuts in Decentraland, a blockchain-powered metaverse. The move is one of the largest brand land takeovers in Decentraland, according to the company.
Modeled on the physical Samsung 837 flagship location in New York City, company executives said its Metaverse experience is a virtual playground to allow people “to discover the amazing possibilities when technology and culture collide.”
In a statement, the company said that the experience is designed to show guests how technology joins art, fashion, music and sustainability. The interactive adventure includes a chance for guests to enter the Connectivity Theater and Sustainability Forest to complete quests along the way for 837X Non-Fungible Token (NFT) badges .
“At Samsung 837X, we’re excited to tell our connectivity, sustainability and customization stories in a novel way, in a one-of-a-kind space,” said Michelle Crossan-Matos, senior vice president of corporate marketing and communications at Samsung Electronics America. “The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
According to the news release, Samsung’s Metaverse experience features:
Connectivity Theater: The theater will showcase Samsung’s news from the CES stage and allow guests to learn more about the powerful experiences that come from seamless connectivity and customized solutions powered by Samsung technology.
Sustainability Forest: Samsung recently announced a partnership with climate solutions platform, veritree, to manage the planting of two million trees by the first quarter of 2022. The Sustainability Forest is a spectacular portal where guests can embark on a journey through millions of trees – and even have a mythic encounter.
Customization Stage: To celebrate the debut of 837X, guests are invited to our first-ever metaverse mixed reality live dance party hosted by brilliant producer, DJ and Vibraphonist, Gamma Vibes, from the physical Samsung 837 location. 837X NFT badge holders will be entered into a raffle to win one of three limited-supply wearable collections from Epic to Mythic levels for their Decentraland avatar to sport. Winners will be announced at 8:37 PM ET on January 7, 2022, to kick off the memorable metaverse performance.
Samsung 837X will remain open in Decentraland for a limited time. But, the company plans to bring the Samsung 837X experience to more people by launching a multiverse approach on new platforms.
To learn more about Samsung’s 837X Metaverse and how to access the company’s digital world, visit here: www.samsung.com/us/explore/metaverse-837x/.