Not a Human in Sight
In my last Deep Tech Insider post, I covered some of the best Deep Tech companies in marketing and B2B sales. Shifting slightly with this latest one, we move on to companies with some exciting AI technology in Consumer Marketing.
Equipped with these AI tools, end users can use data and customer profiles to learn the best way to communicate with customers and supply them with tailored messages — all done without the need for human intervention.
Appier, a Taiwanese company founded in 2012 by Chih-Han Yu, Winnie Lee and Joe Su — whose combined expertise is in AI, data analysis, distributed systems and marketing — is a technology company that enables businesses with AI to grow and succeed based on data-driven decisions.
A technology partner to some of the world’s leading brands, helping them effectively implement and leverage AI to drive business growth, Appier’s suite of enterprise-grade products helps organizations maximize data, uncover hidden insights and personalize customer outreach.
Appier has raised $162 million in funding to date and has been recognized as a leader in AI by Fortune Magazine and others.
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, the company has applied its proven ML expertise to extract value from digital content for the advertising and sports industries.
For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry-leading efficiency, accuracy and performance.
Founded in 2007 by Ophir Tanz and based in Santa Monica, California, GumGum has raised $133.8 million over seven rounds.
3. Lexalytics (acquired by InMoment)
Amherst, Massachusetts-based Lexalytics, acquired by InMoment, was founded in 2003 by Jeff Catlin and leads the space in solving the AI hard problem of text analytics and natural language processing.
The Lexalytics Intelligence Platform is a modular business intelligence solution focused on solving text data’s specific challenges. Data analytics companies and data analyst teams use our platform to gain the richest possible insights from complex text documents.
LiftIgniter helps companies benefit from real-time machine learning-based recommendations using first-party data in their digital properties (web, mobile, email, push, etc), in sections like “Recommended for you” or “You might like.” Personalization is most effective if based on what the consumer is doing at that moment.
Its platform detects, processes and acts on these interest signals in a fraction of a second and at a fraction of the cost of building and maintaining a solution with an internal team and is touching close to 200 million users worldwide with upwards of 200 billion recommended items per month.
Based in San Bruno, California, LiftIgniter was founded in 2014 by Indraneel Mukherjee and has raised $8.4 million over four rounds.
Persado was founded in 2012 by Alex Vratskides and Assaf Baciu. The NYC-based company’s high-growth, category-leading AI platform helps data-driven executives — including CMOs, CXOs, CDOs, CFOs, and P&L owners — unlock a new level of value creation by ensuring the right words are used at every customer interaction.
Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, ML and experimental design — powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases — to deliver a 41% average lift in conversion across customer engagement channels.
Persado has raised an impressive $66 million in funding over three rounds.
6. ReSci (Retention Science)
With headquarters in Santa Monica, California, Retention Science’s data-driven, SaaS-based Retention Marketing platform predicts customer behaviour and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy and makes sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of e-commerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time.
Jerry Jao founded Retention Science back in 2012 and so far it has raised $9.1 million in funding over three rounds.
The last company on our list today is Invoca, founded in 2008 by Colin Kelley, Jason Spievak and Robert Duva. The Santa Barbara, California-based company is the leader in conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations.
Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1–800-GOT-JUNK?.
To date, Invoca has raised $116 million in funding from leading venture capitalists including Accel, Upfront Ventures, H.I.G. Growth Partners, Morgan Stanley, and Salesforce Ventures.